Date: | August 11, 2010 |
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Location: | DC 1331 |
Time: | 1:30 |
Chair: | Matthew Thorne |
Date: | August 18, 2010 | August 25, 2010 | August 31, 2010 | September 7, 2010 |
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Location: | DC 1331 1:30 | DC 1331 1:30 | DC 1331 1:30 | DC 1331 1:30 |
Chair: | Zainab AlMeraj |
Bill Cowan |
Gabriel Esteves |
Elodie Fourquet |
Technical Presentation: | Mike Terry |
Matthew Thorne |
Zainab AlMeraj |
Bill Cowan |
Ed Lank |
Title : Privacy and Security Personas
Abstract: Usable privacy and security (PAS) has become a significant area of interest for many people in both industry and academia. A better understanding of the users is an important factor in the design of privacy and security tools. However, users of these tools are a heterogeneous group, and many past studies of user characteristics in the security and privacy domain have looked only at a small subset of factors to define differences between groups of users. The goal of this research is to critically look at the difference between people, their opinions and habits, when it comes to issues of privacy and security. By conducting and analyzing 32 in-depth qualitative interviews we identify five different types of prototypical users: Fundamentalist, Lazy Experts, Technicians, Struggling Amateurs, and the Marginally Aware. Through an understanding of the different types of users, PAS tools can be more carefully tailored either to individual types of users, or to various different types of users who make use of these tools. |
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