Date: | September 29, 2011 |
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Location: | DC 1331 |
Time: | 11:30 |
Chair: | Dan Vogel |
Date: | October, 6, 2011 | October 13, 2011 | October 20, 2011 | |
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Location: | DC 1331 11:30 | DC 1331 11:30 | DC 1331 11:30 | DC 1331 11:30 |
Chair: | Zainab AlMeraj |
Edgar Bering |
Bill Cowan |
Elodie Fourquet |
Technical Presentation: | Dan Vogel |
Matthew Thorne |
Zainab AlMeraj |
Edgar Bering |
Mike Terry |
Title : Google Knows What You Hate About Your Kindle: Analyzing Search Queries to Infer User Needs and Desires in Consumer Products
Abstract: It has become second nature to "Google" any problem we have with the technology we own. As designers of technology, we can exploit this behavior to learn what people want and need from their products. In this talk, I will present research that demonstrates how web search queries can be used to identify usability issues and unmet needs in publicly available products, drawing upon examples such as the iPhone, Kindle, and Firefox. Since only a select few have direct access to raw search query logs, I also show how search query activity can be approximated using publicly available resources. |
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